The Comprehensive Assessment of BNUBS 2025 MBA "Business and Culture Promotion" Experience Camp Was Successfully Opened

On July 13 and 14, 2024, the MBA of BNUBS (hereinafter referred to as the BNUBS MBA) successfully opened the first phase of the comprehensive assessment of the 2025 "Business and Culture Promotion" experience camp.

"Diversity, Inclusiveness, Innovation, Responsibility", under the guidance of the School values, BNUBS MBA "Master" opening course aims to gather good teachers and friends, focus on new quality development, practice and empowerment.

On July 13, professor Zhou Jianghua, Director of the MBA Center and director of the Case Study Center of Beijing Normal University, was invited to be the keynote speaker. With the theme of "Innovation of Cultural and Creative Industry in the Era of Digital Economy", Mr. Zhou analyzed the development trend and challenges faced by the cultural and creative industry in a simple way. He stressed the importance of digital enterprise management and cultural and creative industry management, and encouraged everyone to break professional barriers and achieve cross-border integration of knowledge. Teacher Zhou's explanation is not only solid in theory, but also closely combined with practical cases, so that students benefit a lot.

Figure 1. Professor Zhou Jianghua gave a keynote speech

On July 14, the Master teacher’s opening class invited Zhao Chunming, a distinguished professor of Beijing Normal University, to be the keynote speaker. With the theme of "New Quality Productivity and High-quality Economic Development", Mr. Zhao revealed the internal logic and external performance of high-quality economic development with his profound academic skills and rich practical experience, which stimulated everyone's deep thinking about future economic development and further broadened the students' horizons.

Figure 2. Professor Zhao Chunming gave a keynote speech

After the Master’s opening class, the exchange session of the comprehensive assessment of the experience camp kicked off. In this session, the students showed their solid professional skills, fully demonstrated their talent and potential. The teachers of the assessment and exchange team conducted in-depth communication and exchange with the students with a rigorous attitude and professional perspective. This experience camp not only allowed the students to learn more about the MBA program of BNUBS, but also provided valuable suggestions and directions for their subsequent study and development.

As an important part of the MBA education system of BNUBS, the "Business and Culture Promotion" experience camp aims to provide students with a comprehensive learning platform integrating business wisdom, cultural heritage and innovative thinking through carefully designed Master’s opening classes and interactive exchanges. This is not only a comprehensive exercise for students, but also a vivid demonstration of the deep integration of innovation and practice in the MBA education system of BNUBS. The MBA program of BNUBS will continue to adhere to the purpose of "Promoting business and culture to serve the nation and the world by creating knowledge and developing talents", constantly optimize educational resources, innovate educational models, and strive to cultivate more business leaders with international vision, innovation ability and social responsibility.

Contributed by MBA Education Center

Edited by Chen Xiaojuan

Reviewed by Hu Conghui