On September 6, 2026, the Business School of Beijing Normal University (BNUBS) welcomed its 2026 freshmen. School leadership, the Student Affairs Office, the MBA Education Center, tutors for new students, student cadres from the Youth League Committee, Student Union and Postgraduate Union, as well as student volunteers actively participated in the orientation event. The School enrolled a total of 719 freshmen for the 2026 intake: 240 undergraduate freshmen, 65 academic master’s freshmen, 278 MBA freshmen, 44 Masters of International Business (MIB) freshmen, 41 doctoral freshmen, and 51 international freshmen (including exchange students).

BNUBS attaches great importance to the 2026 orientation work. The whole School has coordinated closely and made elaborate arrangements to greet every new student with full enthusiasm, efficient organization and thoughtful care. In the morning, Professor Yu Jihong, President of Beijing Normal University, together with other university leaders, visited the orientation site. They inquired about the progress of registration and learned about the check-in status of freshmen. The leaders had cordial exchanges with faculty, volunteers and freshman representatives, and took group photos.

Later, President Yu Jihong, Liu Hui and Zhang Yanyun, Associate Secretaries of the University, together with Professor Qi Yudong, Dean of BNUBS and other university and school leaders, visited freshmen in their dormitories. The leaders chatted warmly with students, asked about their living experience, and encouraged them to adapt quickly to campus life, integrate into class communities, and embark on a new chapter of university life with high spirits.

At the orientation venue, Dean Qi Yudong communicated sincerely with freshmen and their parents. All tutors for new students remained on duty, patiently answering students’ questions about academic study and daily life, helping them take their first steady steps into university.

Guided by faculty and volunteers, freshmen smoothly completed identity verification, online registration and document collection. Creative photo booths and lucky draw activities at the site left freshmen with precious memories of their first arrival on campus.

In the afternoon, the School held a parent meeting for undergraduate freshmen of the 2026 intake. Jiang Jie, Associate Dean of BNUBS, Han Lili and Wang Jun, Associate Party Secretaries, together with faculty from the Student Affairs Office attended the meeting. At the session, the three School leaders introduced the School’s history, current development, educational philosophy and student support system, elaborated on the talent training model from multiple dimensions, and explained topics of parental concern including student Party membership, academic study and daily management. Many parents expressed that this face-to-face communication deepened their understanding of the School’s talent training and gave them greater peace of mind regarding their children’s study and life on camp

A series of orientation education and thematic activities will be rolled out in the near future. These activities will help 2026 freshmen learn about the School’s profound heritage and development vision, adapt quickly to university rhythms and cultivate a sense of belonging. Through special lectures and interactive exchanges, freshmen will be guided to join the big BNUBS family. Under the guiding spirit of “Promoting business and culture to serve the nation and the world by creating knowledge and developing talents.”, they will confidently start their university journey.

Contributed by School Administrative Office and  Student Affairs Office

Photographed by Liu Changyu

Edited by Wang Wei

Reviewed by Wang Jun