On the evening of June 1, 2024, the 33rd lecture "Digitalization and Enterprise Disruptive Innovation" of the Digital Economy and Management Lecture Hall of BNUBS was held in the lecture Room of the Electronics Building.Zhou Jianghua, professor of BNUBS, Director of MBA Education Center and Director of Case Study Center of Beijing Normal University, was invited to give the lecture. Li Jing, Associate Director of the MBA Education Center, presided over the lecture, and more than 130 undergraduate, master and doctoral students of the School attended the lecture.

Professor Zhou first raised the question of how leading companies are disrupted by emerging companies, and then answered it from the perspective of disruptive innovation. Some large companies invest resources in innovations that guarantee the best returns, rather than disruptive ones, and risk losing their industry leadership when markets and technologies change abruptly.Subsequently, he analyzed the disruptive nature of digital technology, which has the characteristics of openness, availability, self-growth, convergence, etc., and has become the driving factor of disruptive innovation. Professor Zhou also shared the research results related to digitalization and enterprise disruptive innovation, discussed how digital transformation affects enterprise innovation from two dimensions of theoretical model construction and empirical data analysis, and deeply interpreted the practice cases of Lenovo Venture Capital, Tencent Investment, Xiaomi Group and other enterprises.` Finally, it is pointed out that disruptive innovation cannot be separated from scenario-driven, and systematic thinking should be carried out in combination with the continuously enriched and evolving application scenarios in the digital context. In the interactive session, Professor Zhou communicated extensively with the students and answered the questions raised by the students in detail.

Li Jing, Associate Director of MBA Center, thanked Professor Zhou for his cutting-edge sharing. This lecture focused on the core topic of disruptive innovation, introduced the necessity and management strategy of enterprise digitalization, and deepened the students' understanding of the wave of digital transformation. The lecture ended successfully in the warm applause of the students.

Introduction to the Lecture Series “Digital Economy and Management Lecture Hall”

BNUBS adheres to the mission of “Promoting business and culture to serve the nation and the world by creating knowledge and developing talents" and continues to pay attention to the development and practice of digital economy and management. Since September 2020, the “Digital Economy and Management Frontier Lecture Series” has been held 21 lectures. From May 2023, the lecture series has been officially upgraded to “Digital Economy and Management Lecture Hall”, showing the current development picture of digital economy and management from the perspectives of economy, management, culture, technology and change, trying to interpret the connotation and law of this surging forward tide. To lead the deeper thinking and practice of China's economic development and enterprise change and innovation in the new economic era.

From March to June 2024,“Digital Economy and Management Frontier Lecture Series” successively invited 6 heavyweight experts to share lectures, welcome to attend.

Contributed by MBA Education Center

Edited by Zhang Li, Li Jing

Reviewed by Hu Conghui