BNUBS Held the Opening Ceremony and Admission Education Meeting for 2024 MBA Freshmen

On the afternoon of September 1st, the opening ceremony and admission education meeting for 2024 MBA students of BNUBS was held in the lecture hall on the second floor of Yingdong Academic Hall. Qi Yudong, Dean of BNUBS, Sun Zhijun, Secretary of the Party Committee of BNUBS; Jiang Jie, Associate Secretary of the Party Committee of BNUBS; Han Lili, Associate Secretary of BNUBS; Teacher Zhu Yanchun, Teacher Sun Changling; Zhou Jianghua, Director of the MBA Education Center; Li Jing, Associate Director; Wang Lulu, MBA Education Center teachers, freshman class teachers and all the class of 2024 freshmen attended the ceremony. Lu Jun, former General Manager of Beijing China International Travel Service Co., LTD., former Party Secretary and General Manager of CITS Group Shanghai Co., LTD., MBA 2016 alumni of Beijing Normal University, was invited to attend. The ceremony was presided over by Hu Conghui, Associate Dean of BNUBS.

Group photo of the opening ceremony and admission education meeting for 2024 MBA freshmen

The ceremony opened with the magnificent national anthem. Dean Qi Yudong made a speech, he expressed a warm welcome to all the new students, encouraged the students to aspire to become excellent entrepreneurs and adhere to the “six learning”. he pointed out that students should adhere to the motto of “Learn, so as to instruct others; Act, to serve as example to all” in daily life so as to “Promoting business and culture to serve the nation and the world by creating knowledge and developing talents” in the future.

Dean Qi Yudong delivered a speech

Associate Dean Hu Conghui presided over the ceremony

As special guest, Alumni Lu Jun combined his rich work experience and successful cases, as well as the five aspects of life including virtue, erudite, self-discipline, persistence, ability and relationship, to share with the new students his growth as seniors and profound understanding of MBA education. He encouraged new students to dare to dream, dare to challenge, and constantly broaden their knowledge boundaries.

Special guest Lu Jun’s lecture

Zhu Yanchun, Associate professor of BNUBS, spoke as a faculty representative. She shared her experiences and feelings in academic research and teaching. MBA education is not only about imparting knowledge, but also about changing the way of thinking and developing leadership, she said. Freshmen should cherish learning opportunities, dare to explore unknown areas, dare to challenge their own limits, and constantly improve their comprehensive quality and competitiveness. New students are encouraged to actively participate in various practical activities and international exchange programs to broaden their international horizons and interpersonal networks.

Faculty representative Zhu Yanchun made a speech

Wang Xixi, MBA student of Class 2023 and president of the 16th MBA Federation, spoke as a student representative. She shared her experience as an "experienced person" in the MBA learning journey. She encouraged the freshmen to be clear about their goals, be brave enough to face challenges, actively participate in various activities, and constantly improve their comprehensive quality and competitiveness, and wished the freshmen a bright future in their future study and life.

Student representative Wang Xixi made a speech

2024 MBA Fan Liguang spoke as a representative of new students. He first expressed his deep feelings and high recognition for Beijing Normal University. Looking back on his career, he said that he has changed from many fields. As a new generation of Beijing Normal University students, he was deeply proud and felt that he had a great responsibility. He believed Beijing Normal's MBA programme has an advantage in developing cross-disciplinary thinking and the ability to cope with complex environments. At the same time, students are encouraged to face challenges, maintain the original intention, and explore the infinite possibilities of life together.

Freshman representative Fan Li Guang made a speech

"The sound of Mu Duo is revered by the world, it encourages people to learn to be a teacher with its calm sound..." The first half of the activity ended in the School song.

The admission education session was presided over by Wang Lulu, Associate Director of MBA Education Center.

Wang Lulu, Associate Director of MBA Education Center, presided over the admission education meeting

Han Lili, Associate Secretary of the Party Committee of the School, expressed a warm welcome to the newly enrolled students on behalf of the School, and sent a message to everyone to climb the peak and achieve self-transcendence in the new learning stage. When talking about the expectations of freshmen, she stressed that first, she hoped students can cherish the learning opportunity, study hard, and constantly improve their professional quality and comprehensive ability; Second, she hoped students can actively participate in social practice and volunteer services and other activities to enhance the sense of social responsibility and mission; Third, she hoped students can maintain a positive attitude, have the courage to face challenges and difficulties, and constantly break through themselves to achieve higher life values.

Han Lili, Associate Secretary of Party Committee made a speech

Zhou Jianghua, Director of the MBA Education Center, put forward the requirements and expectations of the students. From the perspective of integrity, he asked students to deal with the relationship between discipline and study in discipline, academic, learning habits; From the perspective of innovation, students are required to grasp the connotation of exploration and improvement by actively participating in various activities, making full use of resources and facilities inside and outside the school; From the academic point of view, students are urged to consolidate the basic theory and method, choose the right direction, pay attention to the key links in the study, find personal deficiencies and make up for the shortcomings, and do a good job in school planning and implementation; From the perspective of the future, students are encouraged to make clear positioning, plan their career, and firmly determine their career and dreams.

Zhou Jianghua, Director of MBA Education Center, made a Speech

Finally, Li Jing, Associate Director of the MBA Education Center, explained the overview of the MBA program and training arrangements for everyone. She mentioned that the MBA program of Beijing Normal University, as a shining business card of the School, not only gathers top teachers and rich teaching resources, but also has batches of outstanding graduates, who are shining in their respective fields and are contributing wisdom and strength to social development. She urged everyone to come into contact with the most cutting-edge management theories and participate in the most real business cases in the future study career, and gradually grow into senior management talents with strategic vision, innovative spirit and practical ability through continuous study and practice.

Li Jing, Associate Director of MBA Education Center, introduced the overview of MBA program

The scene of opening ceremony and admission education activities

Contributed by MBA Education Center

Edited by Yin Tianqi, Meng Jia

Reviewed by Hu Conghui