On the afternoon of June 22, Beijing Normal University Business School (BNUBS) convened the Pre-Deployment Mobilization and Experience Sharing Meeting for its 2026 undergraduate recruitment campaign targeting Jiangxi Province. The meeting aims to steadily advance undergraduate outreach work for 2026, consolidate joint efforts in student recruitment, improve the quality and efficiency of enrollment services, and attract high-quality prospective students with precision. A total of 27 faculty members and 5 student volunteers are assigned to this recruitment initiative. Hosted in a hybrid offline-online format, the conference was presided over by Jiang Jie, Associate Dean of BNUBS.

At the meeting, Associate Dean Jiang Jie relayed the university’s guiding principles and comprehensive arrangements for 2026 undergraduate recruitment. She urged all recruitment staff to deliver targeted application guidance to Jiangxi candidates and their parents with rigorous professionalism and thoughtful, enthusiastic service, strive to recruit outstanding students, and consolidate a solid foundation for the university’s talent cultivation agenda.

To boost the operational capacity of the recruitment team and accumulate frontline practical experience, a dedicated experience-sharing session was arranged, featuring a special presentation by Gong Jianghui, a faculty member with extensive recruitment experience. Grounded in the realities of college admission in Jiangxi’s college entrance examination, Teacher Gong displayed the 2026 Jiangxi college application form on-site and elaborated on core guidelines and critical precautions for voluntary form filling. He systematically sorted out the admission rankings and inter-university competition landscape for both history-track and physics-track applicants of Beijing Normal University in Jiangxi in 2025, summarized frequently raised questions and core concerns of candidates and parents, and shared standardized yet humanized communication and response techniques. Teacher Gong encouraged all recruitment personnel to uphold full confidence in the university’s education offerings, showcase Beijing Normal University’s profound educational heritage, distinctive talent cultivation features and disciplinary strengths from comprehensive perspectives, accurately communicate the university’s comprehensive academic prowess, and effectively strengthen the institution’s competitiveness and appeal in Jiangxi’s student recruitment market. In addition, based on historical admission statistics, he delivered scientific projections on the 2026 admission cutoff scores for Jiangxi, providing robust data support and actionable operational guidance for the upcoming outreach campaign, which brought abundant insights and tangible takeaways to all participants.

Following the sharing session, attendees held in-depth heated discussions on core work priorities including outreach workflows, on-site consultation protocols and standardized response scripts. Participants exchanged ideas proactively, identified and remedied operational deficiencies, and finalized all implementation measures with a pragmatic mindset, laying a solid groundwork for the smooth rollout of subsequent recruitment activities.

BNUBS has formulated an extensive and well-structured outreach plan for the 2026 Jiangxi recruitment drive. The team will organize a total of 44 offline special consultation sessions at universities and high schools, covering all 11 prefecture-level cities across Jiangxi Province. Moving forward, BNUBS’s Jiangxi recruitment team will set off fully prepared, implement targeted outreach strategies, fulfill all recruitment outreach tasks with high standards and exceptional quality, continuously optimize the incoming student body structure, and inject robust momentum into the university’s high-caliber talent cultivation program.

Contributed by Undergraduate Academic Affairs Office

Edited by Yang Haijia

Reviewed by Jiang Jie