In the afternoon of March 29^th, 2021, MBA brand construction seminar for the major of management consulting was held successfully in BNU. Liu Songbai, the head of Management Consulting, invited Zhao Tianle, former Secretary General of China Enterprise Confederation Management Advisory Committee, Yan Tongzhu, President of Century Zongheng (Beijing) Management Consulting Co., Ltd, Wu Wensheng, General Manager of Great Wall Strategy Consulting, and Wang Yan, Vice President of Peking University Zonghong Management Consulting Company to attend the conference. Cui xuegang, Associate Dean of BNUBS, Ge Yuliang, Associate Secretary of the Party Committee, MBA teacher representatives Zheng Feihu and Li Jiangyu, Sun Chuan, Director of MBA Education Center, Zhou Jianghua, Li Jing, and Wang Lulu, Associate Director of MBA Education Center, and Career Development Director Yu Chen participated in the meeting. At the same time, the organizing committee of  contacted the members of the international faculty of management consulting by email and engaged in deep exchange on the topics of the seminar. The seminar was presided by Sun Chuan, Director of MBA Education Center, and it marked the fulfillment of the six branches of "Brand Construction Series Seminar on MBA Professional Orientation of Beijing Normal University"

Management Consulting Orientation is initiated by Beijing Normal University. The course design and training mode are carefully created by the international senior professional team, and senior consulting experts from famous consulting companies at home and abroad are invited to give lectures. The joint practice bases are established in major consulting companies to provide excellent consulting talents for the consulting industry. After more than ten years of development, management consulting professional direction is based on the existing construction results and try to seek a new breakthrough point for the next stage of development.

At the seminar, teachers' representatives spoke freely and exchanged ideas. Discussions were carried out on the topics of characteristic building, training program upgrading, new curriculum research and development, second classroom, and teacher pool construction of management consulting specialty direction. Valuable suggestions and opinions were put forward, and many consensuses were reached. For example, the talent training should emphasize case teaching and combine theory and practice through teamwork teaching to realize the co-construction between school and enterprise. For example, the career development of graduates in this direction can not only consider applying for a job in a professional consulting company, but also can serve in the international business consulting of Chinese enterprises, internal consulting of various enterprises and other fields.

Fig. 1 Seminar on Management Consulting Orientation

In order to implement the "Development Plan for Professional Degree Postgraduate Education (2020-2025)" of the Ministry of Education and accelerate the high-quality development of professional degree postgraduate education in the new era, BNU organized MBA brand construction seminar for the major of management consulting, which is of great significance for further summarizing the professional characteristics of MBA, improving the teaching quality and promoting the brand upgrading.

Provided by MBA Education Center