On the evening of October 10^th, Mr. Zhou Yongliang, Director of National Power Strategy Institute, Machinery Industry Economic Management Research Institute, was invited as the guest speaker of the “Cutting-edge Digital Economy and Management” lecture series. Mr. Zhou Yongliang expressed his views and opinions on the topic “Industrial Internet and Enterprise Transformation and Upgrading”. Li Jing, deputy director of MBA Center of BNUBS, presided over the lecture. More than 100 teachers and students listened to the lecture on-site and online, and their questions were enthusiastically responded.

Keynote speaker: Zhou Yongliang

Doctor Zhou Yongliang, Secretary General of the National Think Tank, Chairman of Guofu Innovation Management Consulting Company, Secretary General of China's top 500 manufacturing companies by value. He engages in long-term research and practice in the management and operation of Chinese localization enterprises.

——Speaker’s Opinion——

Dr. Zhou Yongliang analyzed the process in which industrial Internet changed from concept to real thing. He started with the 2^nd Global Industrial Internet Conference in Wuzhen, indicating that China attached great importance to the new driving forces and new opportunities brought about by the innovative development of industrial Internet. From the 5^th Plenary Session of the 15^th CPC Central Committee to the 19^th CPC National Congress, China has developed an industrial Internet with platforms at its core, and achieved comprehensive connectivity among people, machines and materials. With the help of the industrial Internet platform carrier, a new industrial manufacturing and service system with total elements, the whole industrial chain, the whole value chain and the whole connection was built to promote the transformation and upgrading of traditional industries and realized the key support of high-quality development. He believed that the Internet of everything, massive computing and industrial intelligence have become the core engines of the industrial digital/intelligent transformation. Taking Haier as an example, Dr. Zhou Yongliang pointed out that Haier has transformed from a traditional manufacturing company into a “beacon light” of transformation and upgrading. He also introduced the general steps of the overall planning and implementation of intelligent factory, and realized the implementation from concept to intelligent manufacturing.

Dr. Zhou Yongliang gave five maps for the confusion of digital transformation of enterprises and explained them in combination with cases. The first is to control the upper end of the value chain; Second, value chain factor optimization; Third, look for new elements of the value chain; Fourth, strengthen the original value chain hardness; Fifth, reorganizing the value chain in a new way.

The whole lecture was permeated with Dr. Zhou Yongliang's confidence in China's manufacturing industry, but he also raised several issues, such as the lack of manufacturing talent, especially craft workers, and the development of the old industrial bases in the northeast. He believed different choices would lead to different destinies. The essence of the problem was strategic judgment, and the essence of strategy was deep thinking. The transformation of industrial Internet needed to establish its own goals and values, carry out system and integration, and complete self-sublimation step by step.

Students who listened carefully

——Cutting-edge Digital Economy and management Lecture Series——

BNUBS, in adhering to the mission of “Benefiting the world and promoting business and literature”, vigorously launched the “Cutting-edge Digital Economy and Management Lecture Series” from September 2020. By gathering outstanding teachers, researchers, entrepreneurs and government officials, the development prospect of the current digital economy and enterprise management was presented from the perspectives of economy, management, culture, technology and change, so as to try to interpret the meaning and law of this surging tide and lead the deeper thinking and practice of China's economic development and enterprise reform and innovation in the new economic era.

Welcome to “Cutting-edge Digital Economy and Management” lecture series!

Provided by MBA Center