Progress was made in BNUBS-Oberlin Seed-funding Research Program
Time :2020-01-19

 

Since the establishment of cooperation between our department and J.F.Oberlin University of Japan in 2017, we have cooperated in building overseas bases, organizing short-term study tours for students, communicating in seed fund project, conducting teachers exchange visits and many other aspects.

 

In early December, 2019, based on “scientific research cooperation in the seed fund project between China and Japan”, professor Sun Chuan, the director of the MBA center in the department, led professor Gao Minghua, professor Qu Ruxiao,  and associate professor Zheng Feihu visited J.F.Oberlin University to conduct cooperative research with teachers there on the current situation and differences in the development of the digital economy between China and Japan, the development of management in investor relations and mixed ownership, the Japanese patent in China and the innovation of Chinese enterprises, and the research of Chinese and Japanese family enterprises.The seminar was held at the Shinjuku campus of J.F.Oberlin University, Takao Saito, professor of the department of business management science of the university and director of the department of business administration science of the comprehensive research institution in the university, professor Lei Haitao, professor Ren Yun, associate professor Dong Guangzhe, associate professor Suzuki Shengbo had a discussion with our faculty.

 

At the meeting, director Takashi Saito made a speech at the beginning, in which he expressed a warm welcome to the teachers from our department and extended wishes in several fields. He hoped that teachers from both sides could conduct extensive and close discussions on the topic of cooperation based on the discipline advantages, and strive to complete the first round of cooperative research in the autumn of 2020. Director Sun Chuan, on behalf of the college, thanked the other party for their warm reception, said that he would also convey the results to the college leaders and the members of the cooperative team who couldn’t attend the meeting, and expected the results briefing meeting to be held as scheduled. Then , each project team had a thorough communication and discussion separately. Both sides have tentatively agreed to hold a seed fund outcome briefing in Tokyo in September 2020.

 

 

Figure 1. Seminar of China-Japan scientific research cooperation on seed fund project

 

During this trip, teachers from both sides and MBA exchange students from our school also participated in the corporate visit activities of headquarters in EPSON and SONY. Professor Sun Chuan, director of MBA center, presented souvenirs to the visiting enterprises on behalf of the school and expressed his gratitude. Professor Ren Yun from J.F.Oberlin University accompanied him the whole time and did some translation and illustration. Wuwei Suifu, former manager of China business division of EPSON group and professor in Tokyo University of Science, and professor Han Xiaohong from Tokyo University of Science also accompanied him during the tour.

 

In EPSON group, Mr. Hsiuzai kobayashi, head of technology development department, introduced in detail the development of the company in the four major fields of ink-jet, vision, wearable products and robots, based on the self-developed “economical, small and fine technology” principle, and especially introduced the current leading dry recycled paper manufacturing technology. The teachers asked questions and discussed issues such as the company's patent layout in China and the product life cycle. Afterwards, the students and teachers visited the development and upgrading process of EPSON's core products and learned about the latest ink-jet and photocopying technologies.

 

 

 

 

 

Figure. 2 Visiting EPSON in Matsumoto city

 

In SONY group, professor Zhan Gongxiushi, CFO and director of business division of the semiconductor company, introduced the historical origin of SONY company, the process of product upgrading, as well as the key business areas such as electronics, games, video and music, finance and their profits. The teachers asked questions and exchanged views on the organizational structure of the board and the transfer of the low-end industrial chain. The teachers and students then experienced SONY's black crystal super fine LED splicing screen technology, real-time HD video relay technology, 3D stereo video and audio technology, as well as 360 ° VR technology on the spot, and gained a lot.

 

 

 

Figure. 3 Visiting SONY in Tokyo

 

This visit is the first time for the scientific research team jointly set up by the two sides to conduct communication, which can lay a good foundation for the in-depth development of joint research. The teachers took this opportunity to enhance the communication, and the project teams were in close contact with each other later when they would conduct further research based on cases and data, and strive for high level results.