Your Position： 首页 » Home Page » Faculty & Research » Full Time Faculty » By alphabetical

LI Jiangyu
  C.V.   

LI Jiangyu  Ph.D., Associate Professor
Native Place: He Nan
Department of Marketing
Business School, Beijing Normal University
Beijing 100875, China
Email: lijiangyu@bnu.edu.cn
Education
1996-1999 Ph.D. in Institute of Psychology Chinese Academy of Sciences
1991-1994 Master in Beijing Normal University
1987-1991 Bachelor in Beijing Normal University
Work Experience
1996-1996 Electronic Department, Beijing Normal University (BNU)
1999-2002 Electronic Commerce Research Center of MOFTEC
2002-current Economic and Business Administration College of BNU
Research Interests
E-commerce Model
Web User Behavior and Internet Marketing
Engineering Psychology
Courses Taught
E-commerce introduction (Undergraduate)
Internet Marketing (Undergraduate)
Project Management (Undergraduate)
e-Marketing Research (Undergraduate)
Psychometrics (Postgraduate)
e-Commerce (MBA)
Professional Societies/Activities
Commissioner of Teaching Guidance Committee at Internet Education College of BNU
Senior Expert of China E-Commerce Association
Research Follow, Lottery Research Center of BNU
Research Follow, Shandong Lottery Research Institute
Social Service/Work
Special Planning Consultant for National College e-Commerce Innovation Application Contest
Research Projects
  • “Talent Ability Standard Research of E-Commerce” by China E-Commerce Association in 2006, Moderator
  • “Credit Standard and Evaluation Method Research of E-Commerce” by China E-Commerce Association in 2005, Moderator
  • “Design and development of E-Commerce Contest for National College Students ” organized by China E-Commerce Association in 2004, Moderator
  • “Strategic partnership Project on Software Talents” between BNU and IBM, 2003-? Project Coordinator
  • Project with IBM, Trust Model Research of Web 2.0 based on Psychology Theory by The Ministry of Education in 2008, Participants
  • Fine Course of Case Study on IMB Modern Service Theory and Usage in 2008, Participants
  • Basic Curriculums Design and Teaching Reform Program for Economic and Business Administration College, BNU in 2006, Participants
  • Basic Curriculums Design and Teaching Reform Program for Undergraduates of Economic and Business Administration Subject, BNU in 2006, Participants
  • Basic Curriculums Design and Teaching Reform Program for Economy subject, BNU in 2006, Participants
  • Design of National College e-Commerce Innovation Application Contest by China Internet Association in 2007, Moderator
  • Experimental Teaching System Setting up for Economic and Business Administration Subject in 2007, Participants
  • OAI-E-Business Option Project by Oracle in 2008, Moderator
Honors and Awards
  • 2008 Received “Excellent Teacher of Guidance” from China Internet Association for National College e-Commerce Innovation Application Contest
  • 2009 Received “Excellent Teacher of Guidance” from China Internet Association for National College e-Commerce Innovation Application Contest
  • 2010 Received “Excellent Teacher of Guidance” from China Internet Association for National College e-Commerce Innovation Application Contest
  • 2010 Received “Special Planning Award” from China Internet Association
  • 2012 Received “Excellent Teacher of Guidance in Essay” for MBA students
Publications
• Published Research Report
  • An Innovative Marketing Model Based on AIDA: - A Case from E-bank Campus-marketing by China Construction Bank，iBusinese,V5.N3B,September,2013
  • Zhang Xi, Li Xiaolin, Zhu Kai, Li Jiangyu, What causes frequencies of using e-coupon in Fast Food Industry, Modern Commercial Industry, Vol. 17,2011
  • Li Jiangyu，the Relation Research of Depth and Width Research on VR shopping websites, Psychology Sciences，2.263-266, 2006 (CSSCI)
  • Li Shuangshuang, Chen Yiwen, Li Jiangyu,，Determination Model Analysis of Consumers’ online Shopping, journal of developments in psychology, 3.294-299/24, 2006
  • Li Jiangyu. Spatial Location Relations among Objects：Virtual Reality Representation in Online Shopping Systems, Int. J. Electronic Business, 4.421-431, 2006
  • Li Jiangy, Design Factors of Online Shopping System from the Perspective of Engineering Psychology, Journals on Communications, 1999，Vol 20，No 9(CSCI)
  • Li Jiangyu, Psychological Analysis on Online Shopping Site Design in VR environment, Chinese Journal of Ergonomics, 1999, 5-4-18 (CSCI)
  • Li Jiangyu. shopping on-line in Virtual Reality Representatives: the Relations Between Hierarchy Depth and Breadth， International Journal of Psychology/Volume 39, Issue 5/6, October-December,2004，498-498
  • Li Jiangyu, Curriculum Design for e-Business Subject in Universities , Journal of Tianjing Normal University, Vol. 24-1 2004
• Conference Papers/Presentations
  • Learning form “Selling”:An innovative marketing model in e-bank targeting mainly to university students( CPCI-S、CPCI-SSH), contemporary innovation and development in management science-ConferenceProceedings of the 5th International Institute of Statistics&Management Engineering Symposium，2012
  • Jiangyu Li , Shaogang Zhang , Innovation of Practice-based Teaching Strategy in University via Web, Proceedings of 2010 Third International Conference on Education Technology and Training(Volume 1), (ISTP/EI)( advances in intelligent and soft computing,V133,P91-98)
  • Li, Jiangyu; Zhang, Shaogang，Innovation of Practice-Based Teaching Strategy in University via Web ，International Conference on Frontiers in Computer Education (ICFCE 2011), 2011/12/1-2011/12/2, pp 91-97, Macao, PEOPLES R CHINA, 2012. Conference Paper  
  • Li Jiangyu.Training Strategy Research of MIS Commerical Application in Perspective of Career Continuing Progression, Proceedings of International Conference on Management and Service Science (MASS 2009) (EI)
  • Li Jiangyu.Theoretical Study and Practice on Training Model of Information Technology Competency for College Students, Proceedings of 2009 4th international conference on Computer Science & Education (EI)
  • Zhu Yanchun, Liu Songbai, Li Jiangyu.　A framework for modeling and evaluating e-business trust using Fuzzy Cognitive Maps. 2008 International Conference on Service Science. Beijing, China, 2008（ISTP）
  • Li Jiangyu. Issues and attitudes related to Online trust in China: Empirical findings from a large scale national consumer survey, SIXTH WUHAN INTERNATIONAL CONFERENCE ON E-BUSINESS, VOLS 1-4 : 444-451, 2007(ISTP)
  • Jing Li, Songbai Liu, Jiangyu Li.　Collaborative Memory: Managing Knowledge in Collaborative Commerce Context. The Sixth Wuhan International Conference on E-Business, May 26-27, 2007（ISTP）
  • Li Jiangyu. User acceptance: An appraisal model research on e-government services, UESTC Press, PROCEEDINGS OF 2005 INTERNATIONAL CONFERENCE ON PUBLIC MINISTRATION，2005，508-515 (ISSHP)
  • Li Jiangyu. Experimental Study on Effect of Information Behavior by Media Representation Patterns of E-commerce System, International Academic Publishers/World Publishing Corporation/Volume I,110-113， Proceedings of ICED2004 (ISTP)
  • Li Jiangyu. Research on Issues Related to Virtual Reality Representation in Online Shopping System --Experimental Study on Spatial Location Relations among Objects Based on Visual Attention Theory, The Chinese University of Hong Kong, PROCEEDINGS OF the Fifth International Conference on Electronic Business(ICEB), 2005.200-201
  • Li Jiangyu. Shopping-online: the Effect of Media Representation Patterns on Human Information Behavior, Selected proceedings, the second China and U.S. advanced workshop in electronic commerce 2004

 

  Business School, Beijing Normal University    Contact Us