Business School,Beijing Normal University

SUN Chuan

C.V.

中文版

SUN Chuan Ph.D., Associate Professor
Native Place: Liaoning Province Department of Marketing Business School, Beijing Normal University Beijing 100875, China Tel: 58807418 Email: sunch@bnu.edu.cn
Education
1997-2003	Beijing Normal University, Ph.D. in Economics
1993-1996 1985-1988	Beijing Normal University, Master in Business Administration Beijing Normal University, Master in Philosophy
1981-1985	Beijing Normal University, Bachelor in Philosophy
Work Experience
2015-Present	Faculty, Business School, Beijing Normal University
2001-2004	Associate Dean, School of Network Education, Beijing Normal University
2000-2001	Associate Dean, School of Continuing Education, Beijing Normal University
1996-2000	Deputy Director, Graduate School of Beijing Normal University
1989-1993	Secretary, the Communist Youth League Committee of Beijing Normal University
1988-1989	Cadre, the Youth Department of the Communist Party Committee of Beijing Normal University
Research Interests
Marketing Regional Culture and Enterprise Behavior Information Technology and Innovation
Courses Taught
Marketing (Undergraduate / MBA) Supply Chain Management (Undergraduate) Marketing Research (Graduate) Business Management Comparison (Graduate)
Social Service/Work
Committee Member, the Steering Committee of Network Education, Beijing Normal University
Research Projects
An Empirical Study on Regional Informatization and Economic Growth: Based on Spatial Econometric Analytical Method, the Philosophy and Social Science Priority Project of the Ministry of Education in China (10YJA630136) The Competiveness of Beijing Software Industry and Its International Comparison, the Philosophy and Social Science Research Project of the 11th Five-Year Plan of Beijing Municipal Government The Culture Map of Business Management in China: Regional Cultural Differences and Their Impact on Enterprise Behavior, the State Funded 985 Project of Beijing Normal University (Phase I, II, III) A Research on the Feasibility of the Cloud Video Trading Platform, a commissioned project from TOPV Digital TV Media, Co., Ltd. Research and Practice on Multimedia Systemization of the Marketing Curriculum System, the Education Reform Project of Beijing Normal University The MBA Multimedia Marketing Course, the Elaborate Degree Course Construction Project of Beijing Normal University A Research on Innovation and Practice of International Business Management Talents Training Mode, the Education Reform Project of Beijing Normal University
Publications
• Main Journal Articles “An Empirical Study on Regional Informatization and Economic Growth in Japan: Based on Spatial Econometric Analytical Method. Sustainability.” Vol. 6 No. 10. pp. 7121-7141. “Cultural Value, Perceived Value, and Consumer Decision-making Style in China: A Comparison Based on an Urbanization Dimension.” Nankai Business Review International, 2013, Vol. 4, Issue 3. “Capital Stock Estimates for Inter-provincial ICTs in China.” Statistical Research, March 2013. “Cultural Values, Customer Perceived Value, and Purchase Decision-making Style: A Comparative Study Based on Regional Differences of Urbanization in China.” Nankai Business Review, January 2013. “Informatization and Economic Growth in Beijing: An Analysis Based on ICT Capital Stock and Ubiquitous Index.” Journal of Beijing Administrative College, June 2011. “Regional Software Industrial Structure Based on SSA: An Empirical Analysis on the Effect and Competitive Power.” Journal of Beijing Normal University, March 2009. “Structural Adjustment and Transition of the Sub-Contracting System of Japanese Businesses.” Economic Theory and Business Management, December 2007. “Nature of an Enterprise and Inter-enterprise Relationship: An Analytical Framework for Governance Mechanism.” Journal of Beijing Normal University, January 2006. “A Theoretical Model Analysis of the Sub-Contracting System of Japanese Businesses – Around the Sato Model and the Asanuma Model.” Contemporary Economy of Japan, January 2006. “Changes in China’s Labor Market and Strategic Choices for Japanese Companies in China.” (written in Japanese), Annual Bulletin of the Institute for Industrial Research of J. F. Oberlin University, March 2011.
• Books
Study on the Relationship between SMEs and Large Enterprises in Japan. People’s Publishing House, 2006. Pioneering Brand. China Economic Publishing House, 2006.