Business School,Beijing Normal University

TONG Luqiong

C.V.

中文版

TONG Luqiong Ph.D., Assistant Professor
Native Place: Hunan Province Department of Marketing Business School, Beijing Normal University Beijing 100875, China Email: tonglq@bnu.edu.cn
Education
2012	Ph.D. in Marketing, School of Economics and Management, Tsinghua University, China
2010.01-2011.01	Visiting Scholar, Sauder School of Business, University of British Columbia, Canada
2007	Master in Marketing, School of Economics and Management, Tsinghua University, China
2005	Bachelor in Accounting, School of Economics and Management, Tsinghua University, China
Work Experience
2012- Now	Business School, Beijing Normal University, China
Research Interests
Consumer information processing and psychology Design and structural effects of physical environment Consumer Creativity Self-regulation
Courses Taught
Marketing Management (Undergraduate, MBA) Branding Management (Undergraduate)
Professional Societies/Activities
Reviewer of Acta Psychologica Sinica, Journal of Marketing Science
Research Projects
Temperature and consumer creativity, with Rui(Juliet) Zhu Personal value system and self-control, with Song Su The influence of donation structure on the recipients’ behavior, with Wumei Liu, Rui (Juliet) Zhu, Xiuping Li
Honors and Awards
Best Paper Award, Doctoral Forum of China (Management) ,2011 Best Conference Paper Award, the 8th Annual Conference of Marketing Science, 2011 Best Doctoral Paper Award, the 8th Annual Conference of Marketing Science, 2011 Lead of the National Natural Science Foundation Project (No. 71302024), 2014-2016
Publications
• Main Journal Articles Xia Wang, Luqiong Tong (2015). Hide the Light or Let it Shine? Examining the Factors Influencing the Effect of Publicizing Donations on Donors’ Happiness. International Journal of Research in Marketing, 32(4):418-424. Luqiong Tong (2015). The Influence of Power State on the Consumers’ Preference for Consumption Boundaries. Acta Psychologica Sinica, 47(11):1371-1378. Luqiong Tong, Yuhuang Zheng, Ping Zhao (2013). Is Money Really the Root of All Evil? The Impact of Priming Money on Consumer Choice. Marketing Letters, 24(2):119-129. Luqiong Tong, Yuhuang Zheng, Ping Zhao (2011). The Impact of Effort on Consumers’ Purchase Decisions. Acta Psychologica Sinica, 43(10):1211-1218. Luqiong Tong, Yuhuang Zheng, Ping Zhao (2011). The Impact of Time Concept on Consumers’ Choice between Virtue and Vice. Journal of Marketing Science, 7(3):42-50.
• Conference Papers/Presentations Tong, Luqiong, Rui (Juliet) Zhu, Yuhuang Zheng, and Ping Zhao (2012), "Warmer or Cooler: Exploring the Influence of Ambient Temperature on Cognitive Task Performance ", the ACR Conference, Vancouver, Canada. Zheng, Yuhuang and Luqiong Tong (2011), “The Impact of Effort on Consumers’ Willingness-to-Pay in Hedonic vs. Utilitarian Purchases”, the Asia-Pacific ACR Conference, Beijing. Tong, Luqiong, Rui (Juliet) Zhu, Yuhuang Zheng, and Ping Zhao (2011), "Exploring the Influence of Ambient Temperature on Cognitive Task Performance ", the Asia-Pacific ACR Conference, Beijing. Zheng, Yuhuang and Luqiong Tong (2010), “Work Hard, Pay More? The Impact of Effort on Consumers’ Willingness-to-Pay”, The SCP Conference, St. Pete Beach, Florida.