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ZHU Yanchun

ZHU Yanchun  Ph.D., Associate Professor
Native Place: Inner Mongolia
Department of Marketing
Business School, Beijing Normal University
Beijing 100875, China
2002-2007 Ph.D. in Beihang University
1998-2002 Bachelor in Beihang University
Work Experience
2007- Business School, Beijing Normal University
Research Interests
Courses Taught
Management Information systems (Undergraduate)
E-commerce (Undergraduate)
Services Management (Undergraduate)
Services Management (MBA)
Social Service/Work
Class Adviser, 2008-2012
Class Adviser, 2013-
• Main Journal Articles
  • Does Gibrat’s Law Hold for Internet Sectors: Evidence Listed Chinese E-commerce Companies,Journal of Central University of Finance & Economics,2013/06
  • Research on Evaluation and Design Trust Model for E-Commerce Systems, Journal of Convergence Information Technology, Volume8, Number4, Feb 2013
  • Examining and Improving the Effectiveness of Trust Model for Online Reputation System, Advances in Information Sciences and Service Sciences,2013,Vol. 5, No. 7
  • “Using fuzzy cognitive time maps for modeling and evaluating trust relationships in the virtual enterprises”, 《Expert Systems With Applications》, 11(4), 2008/11.
• Conference Papers/Presentations
  • “Design of Inference Model based on Activation for Fuzzy Cognitive Map”, ISA2009, Wuhan, 2009/05.
  • “A framework for modeling and evaluating E-business trust using Fuzzy Cognitive Maps”, 2008 International Conference of Service Science, Beijing, 2008/04.
  • “An integrated two-Level framework for learning fuzzy cognitive maps using RCGA algorithm and NHL algorithm”, WICOM2008, Dalian, 2008/10.
  • “Trust model regarding QoS using FCMs and D-S evidence theory”, IEEE International Conference on Service Operations and Logistics, and Informatics, Beijing, 2008/10.
  • “The cognitive model of interfirm trust dynamics: how trust is evolved”, International Conference on Engineering Management and Service Sciences, Dalian, 2008/10.
  • “A Novel Trust Model based on D-S Evidence Reasoning and Fuzzy Cognitive Time Map”, IEEE International Symposium on IT in Medicine and Education, Xiamen, 2008/12.
  • “A Trust-Based Model Using Learning FCM for Partner Selection in the Virtual Enterprises”, ICIC2007, Qingdao, 2007/08.
  • “Research on computational trust model for virtual enterprises”, IFIP TC8, Wuhan, 2007/10.
  • “Analysis of trust model for online reputation system”, ICIM2006, Qingdao, 2006/09.