【题  目】The Value of College Names

【时  间】2020年12月23日（星期三），14:30-16:00

【地  点】北京师范大学后主楼1722

【主讲人】胡枫 教授 （北京科技大学经济管理学院）

摘要：Globally, hundreds of millions of people have attended college in the last few decades. Because college applicants infer college quality from visible traits, efforts to improve college reputation can potentially impact both college choice and graduates’ early labor market performance. We study how one common practice to improve college reputation – colleges changing their names to signal higher quality – affects these two outcomes. Using a large administrative dataset from China, we show that colleges who change their name attract more qualified applicants, with the largest effects among applicants who have less information about the college. To understand how this impacts college graduates’ performance in the labor market, we conduct a resume audit study comprising over 14,000 job applications, estimating whether listing a college’s new name, as opposed to its old name, affects employers’ recruitment decisions. We find that employer behavior responds rationally to how college name changes affect student aptitude.

报告人简介

胡枫，北京科技大学经济管理学院教授，博士生导师。1999年7月本科毕业于南开大学化学学院；2002年7月和2007年1月毕业于北京大学光华管理学院，分别获得管理学硕士和博士学位。主要研究领域为劳动力迁移、教育、健康等。已在 Journal of Comparative Economics 、 World Development 、 Economics Letters 、Economics of Education Review、《管理世界》、《金融研究》等国内外期刊发表论文20余篇，并曾主持2项国家自然科学基金项目，担任多个国内外知名期刊的匿名审稿人、国家自然科学基金管理学部的同行评议专家等。