【题  目】Attention Theory

【时  间】2023年9月21日（星期四），14:00-15:30

【地  点】后主楼 1610会议室

【主讲人】周恕弘 教授（西南财经大学中国行为经济与行为金融研究中心）

【主持人】朱  敏 副教授（北京师范大学经济与工商管理学院）

摘要：The human brain is miserly in minimizing energy expenditure constantly and unconsciously, giving rise to an unstable and context-sensitive attentional process. We propose an attention theory (AT) where the dynamically changing utility of a lottery emerges from attention-induced decision weights that are potentially volatile. When top-down attention is stable, AT exhibits transitivity in binary choice along with standard Allais behavior. When attention is unstable, AT can be intransitive and exhibit expected-utility conforming behavior in the correlated common-consequence problem if and only if its bivariate attention function is symmetric, coinciding formally with Regret Theory and Salience Theory. In addition, valuing lotteries individually under unstable attention yields a form of complexity aversion with the more complex lottery being evaluated using a less value-enhancing attention function. Incorporating the influence of stimulus-driven salience, AT yields context sensitive choice, which may appear random, when distinct attention functions are applied to similar lotteries.

报告人简介：

周恕弘，首席教授，西南财经大学中国行为经济与行为金融研究中心特聘主任。计量经济学会院士、经济学理论促进学会（SAET）院士（Fellow）、实验与行为经济学家。曾执教于美国亚利桑那大学、约翰霍普金斯大学、加州大学尔湾分校、香港科技大学，曾访问过美国杜兰大学、加拿大多伦多大学、以色列特拉维夫大学。研究成果丰富，在经济学以及其他学科权威期刊上共发表学术论文75篇。其中：Journal of Political Economy（一篇）、Econometrica（四篇）、Review of Economic Studies（一篇）、Journal of Economic Theory（十三篇）、Neuron（一篇）、Proceedings of the National Academy of Sciences（一篇）、PLoS ONE（三篇）、Management Science（一篇）等。