余嘉杰、蒙双，“Survive and Thrive: The Duration of Cultural Goods Exports from China”，Emerging Markets Finance and Trade（SSCI），published online:JAN 2023，https://doi.org/10.1080/1540496X.2023.2171263

ABSTRACT:This paper employs survival analysis to examine the duration of cultural goods exports from China. We use disaggregated product-level data from  1995 to 2020 to explore the export dynamics of Chinese cultural goods and  investigate the determinants. We find that most of the export relationships are short-lived, with a median duration of one year. However,if Chinese cultural goods can survive in the foreign market during the early stage, they will face a lower probability of failure and tend to survive for a longer period.In addition, we show that cultural distance is more of an obstacle to the  exports of cultural goods under the framework of the gravity model. These  findings survive a variety of robustness checks and have important policy implications.