This major aims to cultivate skilled professionals in the field of international business management, emphasizing an international perspective, humanistic thought, and the professional skills required to work on academic research and in international corporations. The experimental class adopts a pedagogical approach that combines three key components. First, the professional component of the curriculum emphasizes relevant courses in English and international business management; second, the international communication component adopts the two-way communication method - “invite in” and “step out,” which means that over half of the program's students have the opportunity to study overseas during their years at BNU; third, the the enterprise practice component establishes cooperative relationships with foreign-funded enterprises and internationally-oriented Chinese corporations, providing 3rd and 4th year students with internship opportunities lasting at least two months.
Main Courses:
International Management, International Marketing, Cross-cultural Management and Communication, International Human Resource Management, Strategic Management, Financial Management, Organizational Behavior, International Accounting, International Business Management.
Job Placement:
In recent years, 90% of this program's graduates obtained offers for work or further study upon graduation. Of these, 45% continued to graduate study in top universities at home and abroad such as Peking University and Fudan University, Lehigh University in the United States and Durham University in the United Kingdom. Fifteen percent of the students have been admitted to the MIB (Master of International Business) program of the BNU Business School, while the rest of the students work for foreign-owned enterprises and local companies with international operations, including KPMG (Klynveld Peat Marwick Goerdeler) and CNPC (China National Petroleum Corporation).