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6月27号讲座预告
发布时间：2013-06-24
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讲座：Hierarchy Leadership and Social Comparison in Prosocial Behavior
时间：6月27日11点-12点
地点：后主楼1629会议室
演讲人：Dr. Jipeng ZHANG (Assistant professor, Nanyang Technological University, Singapore)
Abstract
This paper investigates the effect of hierarchy leadership and social comparison on prosocial behavior in a setting of sequential charitable giving. The model shows that a follower (second mover) responds to a leader’s (first mover’s) giving conditional on the relative social status between the follower and the leader. We study this prediction in a field experiment that varies the social distance between the leader and the follower. The experiment consists of three treatments: in the “leader treatment", the followers know the leader’s name, affiliation, and giving amount; in the “peer treatment", the followers only know the leader’s affiliation and giving amount; in the “stranger treatment", only the leader’s giving amount is revealed to the followers. The empirical findings show that the followers’ giving critically depends on the social relationship with their leader. On average, the followers’ giving is the highest in the peer treatment, which is 21 and 12 percent higher than that in the leader and strange treatment respectively. The followers’ giving responds positively to the first mover’s giving in the leader and peer treatments, but it is less responsive in the stranger treatment. The presence of hierarchy leadership discourages the followers’ giving when the leader gives a relatively small amount ($10 or $20), 19 or 37 percent lower comapring to that in the stranger treatment, but increases the followers’ giving when the leader gives a large amount ($50 or $100) by 58 or 53 percent comparing to the stranger treatment.
Biography
Dr. Zhang is an Assistant Professor in the Division of Economics at the Nanyang Technological University, Singapore, since 2011 when he got his PhD from the University of Pittsburgh. He studies various issues in public and financial economics, Chinese economy, and behavioral economics, such as voluntary public goods provision, charitable giving, asset bubble, and local public finance. He has published in leading economic journals, such as International Economic Review and International Journal of Industrial Organization. His research on Chinese economy focuses on issues in urbanization, regional disparity, and corporate social responsibility. He is a member of several economics association and academic committees.