On July 11, 2021, the "Frontier Forum on High-quality Development of Chinese Enterprises" co-hosted by China Industrial Economics Magazine and BNUBS was successfully held in Beijing Normal University. Experts, teachers and students from the State Council Development Research Center, Chinese Academy of Social Sciences, Tsinghua University, Peking University, Renmin University of China, Zhejiang University, Nankai University, Xiamen University, Sun yat-sen University, Shanghai University of Finance and Economics, Foreign Economic And Trade Yniversity, Beijing University of Aeronautics and Astronautics, Beijing Institute of Technology, Central University of Finance and Economics, Capital University of Economics and Business attended the forum. The forum was carried out online and offline. More than 40 people from the offline venue and more than 700 people from Tencent conference and doctrine live broadcast attended the conference.

 

 

In the morning, the opening ceremony of the forum was presided over by Cui Xuegang, Associate Dean of BNUBS. Wang Yanmei, Editorial Director of China Industrial Economics and Qi Yudong, Dean of BNUBS, delivered speeches on behalf of the organizers respectively. They extended warm congratulations to the opening of the forum and warm welcome to all the people there. In her speech, Wang Yanmei introduced the development history, positioning and characteristics of China Industrial Economics , as well as the co-organizing of academic conferences, hot issues that the journal focuses on, and the review process of papers. The journal is speeding up the construction of a first-class academic exchange and resource platform in China. In his speech, Qi Yudong pointed out that under the background of the new development stage, the implementation of the new development concept and the construction of a new development pattern, we should actively wrote papers and it is hoped that the 23 papers selected by the expert committee out of the 150 papers we have received will be fully discussed with each other.

 

 

 

The following main forum was presided by Cui Xuegang and Cai Hongbo, Associate deans of BNUBS.

Xiang Anbo, Associate Director of the Enterprise Research Institute, Development Research Center of The State Council, first summarized the new characteristics emerging in the development of Chinese enterprises. He also analyzed and interpreted the policy measures and key points to promote the high-quality development of China's financial enterprises, state-owned enterprises, small, medium and micro enterprises and foreign-funded enterprises, and finally put forward the countermeasures to improve the policy system and promote the high-quality development of enterprises, including adjusting and rebalancing corporate policies, improving an international, market-based and law-based business environment, promoting fair competition and fair regulation, and promoting compatibility, coordination and integration of competition, innovation and industrial policies.

 

 

Wang Yonggui, vice president of Capital University of Economics and Business, reviewed the innovation and development of marketing theory and practice, and summarized the marketing commonality of successful enterprises, including adhering to the value mainline of marketing, paying attention to consumer psychology and behavior, satisfying demand and creating value, etc. Then he combed and evaluated the 70 years of Chinese marketing research and the 40 years of Chinese service marketing research respectively. Finally, he proposed that marketing research should be guided by national, regional and social needs, pay attention to the identification and content layout of the big trend, find the essential and even eternal elements in the process of change, and find the content that needs to be changed or even renovated in the process of inheritance.

 

 

Fan Ying, Dean of the School of Economics and Management at BUAA(Beijing University of Aeronautics and Astronautics), pointed out that the carbon-neutral transition will have a profound impact on the power structure, and a high proportion of renewable energy will become an inevitable trend. In the transformation of power system in North China, Inner Mongolia will become an important energy base, and the inter-regional power transmission scale will be greatly increased. Early installation investment decisions create "lock-in effects" that influence future dependence on different technologies and decarbonization paths. Although the transformation may increase the cost of power system and change the cost structure of power system, it would bring huge long-term environmental and climate benefits.

 

 

Professor Wu Yajun from Guanghua School of Management, Peking University, analyzed Huawei's strategic mode based on various materials of Huawei, including Ren Zhengfei's strategic thinking, Huawei property rights and TUP system. He deeply analyzed the characteristics of Huawei Business Leadership Model (HW-BLM), summarized its implementation conditions and application methods, and revealled Huawei's strategic leadership innovation approach of "three positive views and grey philosophy ". In his opinion, Huawei has no secrets, but it has patterns, experience and growth rules, which are worth further exploring, refining, learning and reference. In the future, Huawei should be taken as an example to carry on the past and open up the future, and embrace the new development of the digital intelligence era.

 

 

Jiao Hao, a professor at BNUBS, believed that China's digital economy has entered a mature stage, and digital technology has become an important driving force for sustainable competitive advantage of enterprises. Facing subversive digital competitors, changing consumer behavior and subversive digital technology, enterprises urgently need to transform traditional strategic management into digital economy-oriented strategic management. Then he systematically expounded the influence of digital technology development on strategic management from three aspects: the renewal of institutional elements of digital economy, the design of enterprise strategic path oriented to digital economy, and the cognitive transformation of managers oriented to digital economy.

 

 

Offline Sub Forum One

 

Offline Sub Forum Two

 

 

 

In the afternoon, the conference entered into the sub-forum discussion, which was divided into two offline sub-forums and three online sub-forums. Two offline sub-forums were hosted by Li Peng from China Industrial Economics Magazine and Tong Luqiong from BNUBS respectively. The three online sub-forums were moderated by Zheng Feihu, Fang Fang and Zhou Jianghua from BNUBS. The authors of selected papers presented their research results in detail, and experts and scholars in related fields were invited to comment on each sub-forum one by one. "Frontier Forum on High-quality Development of Chinese Enterprises" was successfully concluded in the heated discussion and collision of ideas.

 

 

Provided by Department of Business Administration