主  题：Italy: SMEs and entrepreneurship
主讲人：Attilio MUCELLI, Associate Professor of Accounting,
        Polytechnic University of Marche, Italy
主持人：北京师范大学经济与工商管理学院，杨丹讲师
时  间：2014年4月18日上午10点-12点；
地  点：后主楼1610会议室

主讲人简介：

Attilio MUCELLI, Associate Professor of Management Accounting at the College of Economics “Giorgio Fuà”, Polytechnic University of Marche, Italy and member of the scientific board of the PhD program of “Business Administration” held by the Colleges of Economics of the Marche Region and Faculty member of the ISTAO Business School. He is Visiting Professor at the FGCU (US) and at the BNU (China). He was Visiting Professor/Scholar at University of Heilbronn (Germany), Rollins College (US), Toulouse Business School (France). He published several articles (25), book chapters (8) and books (10) and he has coordinated several national and international researches.

内容简介：
Urban and rural communities throughout the developed world are engaged in a slow recovery from an unprecedented economic downturn that has not been seen since the Great Depression. Key to economic recovery for these communities is not only creating opportunities for business innovation and entrepreneurship. Businesses and communities need to work together in an integrated way to increase the competitiveness of their area in an ever-competitive global market.
The seminar wants to describe how the Italy’s industrial district could represent a model for regional business development and ways to respond to economic changes and the new global marketplace.
More in deep, the presentation focuses on the Italian Industrial Districts model and specifically on the Marche Region’s Districts. Performances and reaction during the crisis are examined, to see how districts faced the challenges of economic downturn in the global market. Main characteristics of firms operating in Italy are described, as well as their management style and typical features of the Italian business environment.