北京师范大学经济与工商管理学院
 
 
 

6月19日经济系seminar
发布日期: 2019-06-10  浏览次数:

How consumers respond to performance disclosure in the health sector? Evidence from online medical consultations

 

时  间:2019年6月19日(周三)下午14:00-15:30

地  点:后主楼1610室

主讲人:傅虹桥,北京大学公共卫生学院

主持人:何浩然,北京师范大学经济与工商管理学院

 

摘要:

This study investigates consumers’ response to performance disclosure of physicians in Haodf.com, which is one of the leading third-party online healthcare platforms in China. Using a natural experiment that Haodf.com releases the list of “excellent doctors” in January 2019, we examine consumers’ choice of physicians for online medical consultations. We report three main findings. First, compared to physicians who were just below the threshold of “excellent doctors”, physicians who were just above the threshold attracted more online visits. Second, “excellent doctors” provided 5%-7% more online medical consultations after Haodf.com released the list, even though their prices rose moderately. It suggests that patients were more likely to choose physicians with performance certification. Third, young consumers are much more responsive. We conclude that consumers are responsive to performance disclosure in the online health market.

主讲人简介:

傅虹桥,北京大学公共卫生学院新体制助理教授、副研究员。2018年7月毕业于北京大学国家发展研究院理论经济学(国家发展方向)专业,获经济学博士学位,博士论文获北京大学优秀博士论文奖。2015年10月至2017年2月,在美国哈佛大学公共卫生学院访问。主要研究方向包括:卫生经济学、卫生政策、互联网医疗,其研究成果发表在Social Science & Medicine, Health Policy and Planning, 《经济学(季刊)》《中国人口科学》等杂志。目前,担任中国卫生经济学会理论与政策专委会秘书长、世界银行中国医改顾问、银川互联网医疗协会学术委员会副主任等学术兼职,同时担任Health Economics, Social Science & Medicine, Health Policy and Planning, Inquiry,《经济学(季刊)》等期刊匿名审稿人。

 

 

 


 

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