北京师范大学经济与工商管理学院
 
 
 

05.19市场营销系Seminar:International Research in Marketing
发布日期: 2017-05-18  浏览次数:

主    题:International Research in Marketing
时    间:2015年5月19日 (星期五)9:00-11:00
地    点:后主楼1629
嘉    宾:Prof Elena Cedrola, Prof Loretta Battaglia

主讲人简介:
Elena Cedrola Ph.D. is Associate Professor in the Department Economics and Law at the University of Macerata, Italy, where she teaches Management and International Marketing. She is also Professor of International Marketing at the Catholic University of Milan. Italy, and collaborates with Centrimark - Center for Marketing Research of the same university. She is Visiting Scholar at the Beijing Normal University (China), and at the Paris IV Sorbonne University (France).She is director of the post-graduate course in Management and Marketing at the University of Macerata.
Dr. Cedrola’s research areas are international management and marketing for small and medium sized enterprises, fashion marketing and business to business marketing, where she has international recognition. Dr. Cedrola has an extensive portfolio of intellectual contributions comprising of refereed journal publications, presentations, invited keynote speeches, lectures and workshops.Elena Cedrola is member of the Academy of Marketing Science, the European Academy of Management, the Italian Academy of Management, and the Italian Academy of Marketing.

Loretta Battaglia is adjunct professor in Marketing at the Catholic University of Milan and Brescia (Italy), and adjunct professor in Marketing Metrics at the University of Macerata. She teaches and collaborates in research activities in the fields of business-to-business marketing, the internationalization of enterprises and tourism marketing and the place (Arts, Events, Tourism). The most relevant research topics pertain to the sectors of business to business marketing, international and cross-cultural marketing, and tourist-territorial-cultural marketing. The country of origin and “Made in Italy” effect, in particular, play a peculiar role in the internationalization of business to business enterprises.
She collaborates with Centrimark - Center for Marketing Research, in research and training on an ongoing basis since 2003. She is also Academic Coordinator for the evening class of the 1st Level Master in Marketing Management, Faculty of Economics, since the third edition (2007).
 

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