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【论文】黄劲松，苏凇，周柳宁，刘茜：“Toward the Viral Ad: Expanding Traditional Advertising Models to Interactive Advertising”
发布时间：2013-06-13
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Huang, J., Su, S., Zhou, L., Liu, X.. "Attitude Toward the Viral Ad: Expanding Traditional Advertising Models to Interactive Advertising", Journal of Interactive Marketing, 2013, 27(1):36-46.