申请截止日期：2016年3月13日
1.面向对象：本科生或研究生
2.报名条件：
(1) 思想品德端正，在校期间无不良记录，具有团队协作精神；
(2) 能熟练运用英语交流，达到可修读全英文课程水平。
3.报名方式:请发送附件中的报名表到maxdo@bnu.edu.cn,并标明邮件主题为“麦吉尔暑期项目+年级+专业+姓名”。有问题请邮件咨询，具体项目详细信息和日程安排请参见http://www.mcgill.ca/desautels/programs/international-summer/application-information。
4.报名截止日期：2016年3月13日，由于签证申请，需尽早准备相关材料。
Program overview; July 16 – August 14, 2016
Courses will be held in the Faculty of Management, located at 1001 Sherbrooke Street West, in the heart of downtown Montreal.
Each course has 39 contact hours granting three (3) North American credits, equivalent to six (6) ECTS credits. It is the student’s responsibility to ensure their home university will grant transfer credits.
Management in Global Context (3 credits)
Contemporary issues in international management illustrating unique challenges faced in International Business, including legal and political foundations of international management, cross-cultural awareness, global mindset, global leadership, building effective international workforce and operations.
Global Branding (3 credits)
Brands are some of the most valuable assets that a company has. Yet the marketing of brands is changing. Companies increasingly recognize that future growth will come from international and emerging markets. Major brands are often lightening rods for anti-globalization protests. Rivalry for customer loyalty in individual markets—as well as at the global level—is intensifying, especially in a volatile international climate. In Global Branding we enhance our understanding and appreciation of brands and global brands. We develop theories, models, and tools to improve our ability to create and evaluate local and global brand strategies.
Application & registration information
Application deadline: April 30, 2016 - Applications received after this deadline will be reviewed on a rolling basis, as space is available. Apply early to ensure you have enough time to apply for and receive your visa from Canada Immigration, if required.
Approximate costs are as follows:
· Cost if student opts out of double accommodation: $8,650.00 CDN
· Cost with dormitory double accommodation: approx. $9,500.00 CDN
· a non-refundable deposit (applied to program fee) of $800.00 is required to secure your space in the program.
The cost includes:
· Tuition and course materials
· Programmatic outings
· Local cultural outings
· Trips to Ottawa, Toronto & Niagara Falls
· Double accommodation with Internet access
· Ancillary fees
· Three meals a day (Monday - Friday)
The cost does not include:
· Mandatory health insurance
· Airfare
· Personal expenses
Additional payment information will be sent to you upon acceptance.
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