Business School,Beijing Normal University

ZHU Yanchun

C.V.

中文版

ZHU Yanchun Ph.D., Associate Professor
Native Place: Inner Mongolia Department of Marketing Business School, Beijing Normal University Beijing 100875, China Email: zhuyanchun@bnu.edu.cn
Education
2002-2007	Ph.D. in Beihang University
1998-2002	Bachelor in Beihang University
Work Experience
2007-	Business School, Beijing Normal University
Research Interests
E-commerce MIS
Courses Taught
Management Information systems (Undergraduate) E-commerce (Undergraduate) Services Management (Undergraduate) Services Management (MBA)
Social Service/Work
Class Adviser, 2008-2012 Class Adviser, 2013-
Publications
• Main Journal Articles Does Gibrat’s Law Hold for Internet Sectors: Evidence Listed Chinese E－commerce Companies，Journal of Central University of Finance & Economics，2013/06 Research on Evaluation and Design Trust Model for E-Commerce Systems, Journal of Convergence Information Technology, Volume8, Number4, Feb 2013 Examining and Improving the Effectiveness of Trust Model for Online Reputation System, Advances in Information Sciences and Service Sciences，2013，Vol. 5, No. 7 “Using fuzzy cognitive time maps for modeling and evaluating trust relationships in the virtual enterprises”, 《Expert Systems With Applications》, 11(4), 2008/11.
• Conference Papers/Presentations “Design of Inference Model based on Activation for Fuzzy Cognitive Map”, ISA2009, Wuhan, 2009/05. “A framework for modeling and evaluating E-business trust using Fuzzy Cognitive Maps”, 2008 International Conference of Service Science, Beijing, 2008/04. “An integrated two-Level framework for learning fuzzy cognitive maps using RCGA algorithm and NHL algorithm”, WICOM2008, Dalian, 2008/10. “Trust model regarding QoS using FCMs and D-S evidence theory”, IEEE International Conference on Service Operations and Logistics, and Informatics, Beijing, 2008/10. “The cognitive model of interfirm trust dynamics: how trust is evolved”, International Conference on Engineering Management and Service Sciences, Dalian, 2008/10. “A Novel Trust Model based on D-S Evidence Reasoning and Fuzzy Cognitive Time Map”, IEEE International Symposium on IT in Medicine and Education, Xiamen, 2008/12. “A Trust-Based Model Using Learning FCM for Partner Selection in the Virtual Enterprises”, ICIC2007, Qingdao, 2007/08. “Research on computational trust model for virtual enterprises”, IFIP TC8, Wuhan, 2007/10. “Analysis of trust model for online reputation system”, ICIM2006, Qingdao, 2006/09.